A social awareness project against the use of hostile language
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Manifesto
What is
The Manifesto of Non-Hostile Communication is a commitment of shared responsibility to create a respectful and civilized Internet space that represents us and offers a sense of security. Written and adopted by a community of over 300 communicators, bloggers and influencers, it is a charter of 10 practical principles guiding online behaviour.
Discover principles >
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Companies
What it is
The Manifesto of Non-Hostile Communication for companies defines a few simple rules for a transparent and sincere dialogue between companies, customers and stakeholders.
It was written using the combined contributions of more than twenty major companies, sensitive to a topic that is central today, both in life and in work: the use of a non-hostile language on the Web and in everyday relationships.-
Virtual is real
I know that every word on the Internet has real consequences and can build or destroy real relationships. I moderate my tone and promote empathy, respectful listening and, where appropriate, humour. I am consistent and keep the promises I make online.
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You are what you communicate
What I communicate reflects both my own and my company’s values and identity. I promote trust and transparency. I am fair and intellectually honest with competitors. I care about the quality of what I communicate and I care about the quality of what I produce.
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Words shape the way I think
I communicate simply and clearly, with a view to making myself understood, and I take the time I need to achieve this. I avoid unnecessary technicalities and always provide the necessary information. I know that my ideas will only succeed if I convey them well.
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Listen before you speak
Listening is non-hierarchical: it is only by listening to others — colleagues, partners or customers — that I can realise a successful project for everyone. I facilitate communication. I answer questions, accept criticism and use it to improve.
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Words are bridges
I find the right words, words that are inspirational, hospitable and inclusive, so as to create common ground and build valuable relationships. I try to identify the reasoning and the interests of the people I am communicating with so as to understand their point of view, and I am willing to change my own.
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Words have consequences
My words represent my company; they are significant and contribute to creating the collective imagination: I am aware of this and take responsibility for it. I have the courage to respond to hostile attacks politely.
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Share with care
What I share on the Internet affects my company’s reputation and credibility. I select and evaluate sources and contents, I never divulge false or confidential news, information or data. I respect privacy and protect security.
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Ideas can be discussed.
People must be respectedDiscussion helps you grow. By discussing opinions and perspectives, I promote the free expression of ideas, irrespective of hierarchies. I always respect people, their diversity and multiculturalism.
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An insult is not an argument
Aggression is the enemy of effective and constructive communication. Insulting people is humiliating and unproductive, and those who insult only show that they have no better arguments. I encourage my collaborators to communicate in a balanced and non-hostile manner.
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Silence says something too
There is a time to listen, a time to reflect and a time to respond. I know when it is better to speak and when it is better to remain silent: remaining silent helps provide clear answers at the right time and can also express value and strength.
The following contributed to the Manifesto for companies
Costa Crociere
Carrefour
Sorgenia
Illy
Coca Cola HBC Italia
Genertel
The Walt Disney Company Italia
Ikea
Nestlé
Nissan
Vodafone
Groupon
AXA Italia
Mondadori Education
Granarolo
Signify
Discovery Media
Playmobil
Spin Master
Trieste Airport
Piaceri Mediterranei
SEC
The other declinations of the Manifesto
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School
What is
Parole O_Stili is available for every educational level.
We work closely with schools with the aim of promoting initiatives to enhance non-hostile communication practices for a greater awareness of the use of digital tools and to contribute to the creation of the right to an active and informed digital citizenship.Discover principles >
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Politics
What is
It is a spontaneous and personal initiative endorsed by local politicians and administrators to promote the use of respectful and non-hostile language in political debate, focusing on content and ideas oriented towards the common good. It rejects the idea of the Internet as a free zone where everything is permitted, and seeks to raise users’ awareness of the need for responsible behaviour. It offers practical guidance on tones and styles to be adopted during discussion and debate with opponents, whether online or offline.
Discover principles >
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Sport
What is
It’s a useful tool made of ten practical principles which aims to restore transparent and sincere dialogue based on the noble values of sport to avoid hostile communication in cheering and sport communication.
Over 100 athletes, clubs, teams, federations, companies, journalists and communicators involved in the world of sport contributed to apply the Manifesto of Non-hostile Communication to sport.
Discover principles >
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Third edition of Parole Ostili
The Project
The power of words: they can be touching, heart-warming and bring people together.
But they can also hurt, offend or push people away.
Hostility often prevails online, conveyed through tweets, posts, statuses and stories.
It is true that social media are virtual places, but it is also true that the people who come in contact there are real, and that the consequences are real too.
For this reason, we should pay particular attention to how we use words, especially online.
